The Impact of Celebrity Endorser Credibility on Advertising Effectiveness

MOHAMED, ROZITA BINTI NAINA (2011) The Impact of Celebrity Endorser Credibility on Advertising Effectiveness. ISSN 2249 0256

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Item Type:	Article
PRISMA ID:	38971
URI:	http://oarr.uitm.edu.my/id/eprint/5094

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