The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

MOHAMED, ROZITA BINTI NAINA (2005) The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia. Emerald Journal- BUSINESS STRATEGY SERIES, 4. ISSN 1675-2414

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Item Type:	Article
Journal or Publication Title:	Emerald Journal- BUSINESS STRATEGY SERIES
PRISMA ID:	843
URI:	http://oarr.uitm.edu.my/id/eprint/5095

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