The Interactions of Product Attributes Importance, Brand Familiarity and Ethnocentrism on Brand Selection Decisions: A Logistic Regression Approach

ALIMAN, NOR KHASIMAH BINTI (2007) The Interactions of Product Attributes Importance, Brand Familiarity and Ethnocentrism on Brand Selection Decisions: A Logistic Regression Approach. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
PRISMA ID:	8789
URI:	http://oarr.uitm.edu.my/id/eprint/19941

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