Evaluating the Effectiveness of Digital Storytelling with Panoramic Images to Facilitate Experience Sharing.

Technology advancement has now enabled experience sharing to happen in a digital storytelling environment that is facilitated through different delivery technologies such as panoramic images and virtual reality. However, panoramic images have not being fully explored and formally studied especially to assist experience sharing in digital storytelling setting. This research aims to study the effectiveness of an interactive digital storytelling to facilitate the sharing of experience. The interactive digital storytelling artifact was developed to convey the look and feel of Universiti Teknologi PETRONAS through the panoramic images. The effectiveness of digital storytelling through panoramic images was empirically tested based on the adapted Delone and McLean IS success model. The experiment was conducted on participants who have never visited the university. Six hypotheses were derived and experiment showed that there are correlations between user satisfaction of digital storytelling with panoramic images and user’s individual impact of the application to assist experience sharing among users. Hence, this research concludes a model on the production of an effective digital storytelling with panoramic images for specific experience sharing to bloom among users.