The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers
In today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehens...
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| 語言: | 英语 |
| 出版: |
2015
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| Abstract | Abstract here |
| _version_ | 1855717081331269632 |
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| author | Yuarajh A/L K. Ramasamy |
| author_facet | Yuarajh A/L K. Ramasamy |
| author_sort | Yuarajh A/L K. Ramasamy |
| description | In today’s society, human consumption has huge negative impacts on the
environment and therefore studies on green consumption behaviour (GCB) are
important. The objectives of this study are to determine the influence of
psychological and social factors on GCB and to develop a more comprehensive
model of GCB. More specifically, this study examines the influence of several
factors, namely attitudes, belief, motivation, social influence, social media and
perceived behavioural control, on GCB. The sample for this study is young,
educated consumers. A total of 220 students from various public and private
universities are surveyed by using an online survey method via Google Survey. |
| id | 5df3d8e9-71fa-461d-8682-e09f2ad0f120 |
| institution | Universiti Malaysia Terengganu |
| language | English |
| publishDate | 2015 |
| record_format | DSpace |
| record_pdf | Restricted |
| spelling | 5df3d8e9-71fa-461d-8682-e09f2ad0f120 The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers Yuarajh A/L K. Ramasamy In today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehensive model of GCB. More specifically, this study examines the influence of several factors, namely attitudes, belief, motivation, social influence, social media and perceived behavioural control, on GCB. The sample for this study is young, educated consumers. A total of 220 students from various public and private universities are surveyed by using an online survey method via Google Survey. 2015 English |
| spellingShingle | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers Yuarajh A/L K. Ramasamy |
| thesis_level | Master |
| title | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| title_full | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| title_fullStr | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| title_full_unstemmed | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| title_short | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |
| title_sort | The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers |