The Influence Of Psychological And Social Factors On Green Consumption Behaviour Among Young Consumers

In today’s society, human consumption has huge negative impacts on the environment and therefore studies on green consumption behaviour (GCB) are important. The objectives of this study are to determine the influence of psychological and social factors on GCB and to develop a more comprehens...

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Bibliographic Details
Main Author: Yuarajh A/L K. Ramasamy
Language:English
Published: 2015
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