The determinant of buying behaviour of car's buyers in Kota Kinabalu, Sabah: mediating effects of attitude

The purpose of this study to investigate the determinant of buying behavior of car's buyers in Kota Kinabalu, Sabah: mediating effects of attitude. Based on University of Southern California (2010), attitudes related with buying behavior of consumer about the belief about, feeling about, and...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Cecilia Jompiuh
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: 2016
الموضوعات:
الوصول للمادة أونلاين:https://eprints.ums.edu.my/id/eprint/10573/1/The%20determinant%20of%20buying%20behaviour.pdf