| सारांश: | This study aimed to investigate mediating effect of perceived tourism
impacts on the relationship between residents' place image and support for
tourism development in Ranau, Sabah. The sample used in this study is
made up of 235 residents located at Ranau, Sabah that took part in
answering the questionnaires. The variables involved in this study are
support for tourism development as the dependent variable, residents' place
image as the independent variable, while perceived tourism impacts
(economic, environmental, and socio-cultural) as the mediators. Partial Least
Squares (PLS) is used as a tool to process data analysis in this study. The
result of this study revealed that there is mediating effect of perceived
tourism impacts (economic, socio-cultural) on residents' place image and
support for tourism development in Ranau, Sabah. In contrast, variable
namely perceived environmental impacts found non-significant relationship in
all proposed hypotheses.
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