Determinants of young adults' fast food purchasing intention

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The purpose of this study is to examine young adults' fast food purchasing intention by using the extended theory of planned behaviour model. One of the main aims of this study is to measure the factors that constitute the development and maintenance of attitude in order to gain a better und...

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Détails bibliographiques
Auteur principal:	Javan Elfe Ginajil
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	TX Home economics
Accès en ligne:	https://eprints.ums.edu.my/id/eprint/10728/1/Determinants%20of%20young%20adults.pdf

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