Determinants of young adults' fast food purchasing intention

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The purpose of this study is to examine young adults' fast food purchasing intention by using the extended theory of planned behaviour model. One of the main aims of this study is to measure the factors that constitute the development and maintenance of attitude in order to gain a better und...

书目详细资料
主要作者:	Javan Elfe Ginajil
格式:	Thesis
语言:	英语
出版:	2016
主题:	TX Home economics
在线阅读:	https://eprints.ums.edu.my/id/eprint/10728/1/Determinants%20of%20young%20adults.pdf

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