Determinants of young adults' fast food purchasing intention
The purpose of this study is to examine young adults' fast food purchasing intention by using the extended theory of planned behaviour model. One of the main aims of this study is to measure the factors that constitute the development and maintenance of attitude in order to gain a better und...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/10728/1/Determinants%20of%20young%20adults.pdf |
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Determinants of young adults' fast food purchasing intention
Published 2016
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Thesis
Universiti Malaysia Sabah