| Résumé: | The booming of technology has raised the popularity of the internet as a delivery
channel in the banking sector. In Malaysia, online banking becomes the current
trend of electronic revolution, yet, the growth rate of online banking is not parallel
with the general usage of online investment platform and it has remained
unfavourable among the online banking users. These researches have revealed the
most influencing factors for the usage of online investment platform. Using the
technology acceptance model (TAM) as a theoretical framework, this study
extended the TAM into four other variables, namely, perceived security, perceived
financial return, perceived religiosity and Islamic worldview. A survey of 246
Muslims of online banking users in Kuala Lumpur and Selangor has revealed that
three of six factor usage dimension in the research were contributing to the usage
of online investment platform from the potential investor's point of view. The
findings show that perceived usefulness, perceived security and perceived financial
return are predicting the usage of online investment platform, among the online
banking users. Perceived security was found to be the most influencing factors for
the usage of online investment platform followed by perceived usefulness and
perceived financial return. This research provides fruitful results with regard to the
usage of the online investment platform. Revealing the variables that determine
the usage of online investment platform usage will shed some lights to the service
providers in developing and promoting their system that focusing on the
consumers' prerequisite. It is important for the service providers to understand the
features in order to develop online investment platform and positioning strategies
for future users.
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