Identifying the variables that determine the usage of online investment platform: an Islamic perspective

• Main Author: Haneffa Muchlis Gazali
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: HG Finance
• Online Access: https://eprints.ums.edu.my/id/eprint/11809/1/Identifying%20the%20variables.pdf

The booming of technology has raised the popularity of the internet as a delivery channel in the banking sector. In Malaysia, online banking becomes the current trend of electronic revolution, yet, the growth rate of online banking is not parallel with the general usage of online investment platform and it has remained unfavourable among the online banking users. These researches have revealed the most influencing factors for the usage of online investment platform. Using the technology acceptance model (TAM) as a theoretical framework, this study extended the TAM into four other variables, namely, perceived security, perceived financial return, perceived religiosity and Islamic worldview. A survey of 246 Muslims of online banking users in Kuala Lumpur and Selangor has revealed that three of six factor usage dimension in the research were contributing to the usage of online investment platform from the potential investor's point of view. The findings show that perceived usefulness, perceived security and perceived financial return are predicting the usage of online investment platform, among the online banking users. Perceived security was found to be the most influencing factors for the usage of online investment platform followed by perceived usefulness and perceived financial return. This research provides fruitful results with regard to the usage of the online investment platform. Revealing the variables that determine the usage of online investment platform usage will shed some lights to the service providers in developing and promoting their system that focusing on the consumers' prerequisite. It is important for the service providers to understand the features in order to develop online investment platform and positioning strategies for future users.