| 要約: | The purpose of this study is to find out what are the factors that contribute to the
success of the financial planners' (Life Insurance Agent) in Kota Kinabalu, Sabah. The
study also aims to find out the relationship between demographic factors (gender,
education level, entrepreneur mindset) to determine their success in the life insurance
industry. The data was collected from 185 life insurance agents in Great Eastern Life
Assurance (Malaysia) Berhad, Tokio Marine Life Insurance Berhad, AIA Berhad and
Manulife Insurance Berhad in Kota Kinabalu by using questionnaires. The results show
that there no difference between the number of success life planner in gender.
Education level also found to be significant to the factor to success. However,
entrepreneur mindset does have found to be significant to the factor of success. This
research may be beneficial to entrepreneur who wants to venture into life insurance
business and students on the factors to success in becoming a financial planner (life
insurance agent) in the future.
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