A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah

The purpose of this study is to find out what are the factors that contribute to the success of the financial planners' (Life Insurance Agent) in Kota Kinabalu, Sabah. The study also aims to find out the relationship between demographic factors (gender, education level, entrepreneur mindset)...

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Auteur principal: Ng, William Chung Haw
Format: Thèse
Langue:anglais
Publié: 2014
Sujets:
Accès en ligne:https://eprints.ums.edu.my/id/eprint/17877/1/A%20study%20on%20factors%20that%20influence%20the.pdf
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author Ng, William Chung Haw
author_facet Ng, William Chung Haw
author_sort Ng, William Chung Haw
description The purpose of this study is to find out what are the factors that contribute to the success of the financial planners' (Life Insurance Agent) in Kota Kinabalu, Sabah. The study also aims to find out the relationship between demographic factors (gender, education level, entrepreneur mindset) to determine their success in the life insurance industry. The data was collected from 185 life insurance agents in Great Eastern Life Assurance (Malaysia) Berhad, Tokio Marine Life Insurance Berhad, AIA Berhad and Manulife Insurance Berhad in Kota Kinabalu by using questionnaires. The results show that there no difference between the number of success life planner in gender. Education level also found to be significant to the factor to success. However, entrepreneur mindset does have found to be significant to the factor of success. This research may be beneficial to entrepreneur who wants to venture into life insurance business and students on the factors to success in becoming a financial planner (life insurance agent) in the future.
format Thesis
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institution Universiti Malaysia Sabah
language English
publishDate 2014
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spelling oai:eprints.ums.edu.my:178772017-12-28T22:36:27Z https://eprints.ums.edu.my/id/eprint/17877/ A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah Ng, William Chung Haw HF Commerce The purpose of this study is to find out what are the factors that contribute to the success of the financial planners' (Life Insurance Agent) in Kota Kinabalu, Sabah. The study also aims to find out the relationship between demographic factors (gender, education level, entrepreneur mindset) to determine their success in the life insurance industry. The data was collected from 185 life insurance agents in Great Eastern Life Assurance (Malaysia) Berhad, Tokio Marine Life Insurance Berhad, AIA Berhad and Manulife Insurance Berhad in Kota Kinabalu by using questionnaires. The results show that there no difference between the number of success life planner in gender. Education level also found to be significant to the factor to success. However, entrepreneur mindset does have found to be significant to the factor of success. This research may be beneficial to entrepreneur who wants to venture into life insurance business and students on the factors to success in becoming a financial planner (life insurance agent) in the future. 2014 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/17877/1/A%20study%20on%20factors%20that%20influence%20the.pdf Ng, William Chung Haw (2014) A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.
spellingShingle HF Commerce
Ng, William Chung Haw
A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title_full A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title_fullStr A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title_full_unstemmed A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title_short A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
title_sort study on factors that influence the success of financial planners in kota kinabalu sabah
topic HF Commerce
url https://eprints.ums.edu.my/id/eprint/17877/1/A%20study%20on%20factors%20that%20influence%20the.pdf
url-record https://eprints.ums.edu.my/id/eprint/17877/
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