The influence of advertising exposure towards purchase intention of consumers on Bosch products: a study of moderating effect of age in the context of Malaysian consumers

The purpose of this study is to examine the influence of advertising exposure of banner, billboard, flyer, and newspaper ad towards purchase intention on Bosch products. At the same time, the study also examined the moderating effect of age between advertising exposure and purchase intention. Data...

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Détails bibliographiques
Auteur principal:	Chong, Khi Su
Format:	Thèse
Langue:	anglais
Publié:	2014
Sujets:	HF Commerce
Accès en ligne:	https://eprints.ums.edu.my/id/eprint/17905/1/The%20influence%20of%20advertising%20exposure.pdf

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