Perception of green advertisement, attitude and purchase intention towards green product: a study of consumers in Kota Kinabalu, Sabah
The purpose of this study is to examine the perception of green advertisement on attitude toward consumers purchase intention. The study also examines two different mediating effects on the perception of green advertisement. First is the mediating effect of attitude towards advertisement between the...
| मुख्य लेखक: | Helenah Abdul Hatta |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2014
|
| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/17921/1/Perception%20of%20green%20advertisement.pdf |
समान संसाधन
Perception of green advertisment, attitude and purchase intention towards green product: A study of consumers in Kotakinabalu, Sabah
द्वारा: Helenah Abdul Hatta
प्रकाशित: (2014)
द्वारा: Helenah Abdul Hatta
प्रकाशित: (2014)
The influence of consumers' perception and demographic profile on attitude towards green food and green food purchase intention
द्वारा: Chong, Yvonne Hui Kim
प्रकाशित: (2013)
द्वारा: Chong, Yvonne Hui Kim
प्रकाशित: (2013)
Customer perception, altitudes and purchase intention towards organic foods in Kota Kinabalu, Sabah
द्वारा: Ng, Lenny, Yee Wen
प्रकाशित: (2014)
द्वारा: Ng, Lenny, Yee Wen
प्रकाशित: (2014)
The influence of country image and perceived risk on consumer purchase intention on Korean brand automobiles in Kota Kinabalu, Sabah
द्वारा: Chuah, Sze Lieh
प्रकाशित: (2012)
द्वारा: Chuah, Sze Lieh
प्रकाशित: (2012)
A Study Of Determinants Of Green Purchase Intention Towards Green Product
द्वारा: Ismail, Rasyidah
प्रकाशित: (2018)
द्वारा: Ismail, Rasyidah
प्रकाशित: (2018)
Consumer's perception of product attributes, awareness, attitude and purchase intention of life insurance in Kota Kinabalu, Sabah
द्वारा: Rubatharan a/l Sukumaran
प्रकाशित: (2014)
द्वारा: Rubatharan a/l Sukumaran
प्रकाशित: (2014)
Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
द्वारा: Rosli, Nennie Trianna
प्रकाशित: (2019)
द्वारा: Rosli, Nennie Trianna
प्रकाशित: (2019)
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu
द्वारा: Abdul Aris Merjuki
प्रकाशित: (2014)
द्वारा: Abdul Aris Merjuki
प्रकाशित: (2014)
The influence of store image on consumers' repatronage intentions towards apparel retail store in Kota
Kinabalu: The role of attitude as
mediator
द्वारा: Chia, Tatilya Ching Mel
प्रकाशित: (2012)
द्वारा: Chia, Tatilya Ching Mel
प्रकाशित: (2012)
Fostering consumer green buying intention towards residential homes with green living concept through marketing activities
द्वारा: Sivadasan, Rames
प्रकाशित: (2021)
द्वारा: Sivadasan, Rames
प्रकाशित: (2021)
Factors influences consumer perceptions towards online purchase intentation: A study in Kota Kinabalu, Sabah
द्वारा: Stephanie Kunsiong
प्रकाशित: (2011)
द्वारा: Stephanie Kunsiong
प्रकाशित: (2011)
The influence of advertising exposure towards purchase intention of consumers on Bosch products: a study of moderating effect of age in the context of Malaysian consumers
द्वारा: Chong, Khi Su
प्रकाशित: (2014)
द्वारा: Chong, Khi Su
प्रकाशित: (2014)
Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
द्वारा: Faerozh Madli
प्रकाशित: (2016)
द्वारा: Faerozh Madli
प्रकाशित: (2016)
The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
द्वारा: Brahim Chekima
प्रकाशित: (2014)
द्वारा: Brahim Chekima
प्रकाशित: (2014)
The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
द्वारा: Siti Nazihah, Mohd Jamili
प्रकाशित: (2015)
द्वारा: Siti Nazihah, Mohd Jamili
प्रकाशित: (2015)
Young consumers’ intention towards future green purchasing in Malaysia
द्वारा: Shiban, Muhammed Abdullah Sharaf
प्रकाशित: (2014)
द्वारा: Shiban, Muhammed Abdullah Sharaf
प्रकाशित: (2014)
Implementation Of Green Advertising Media To Influence Consumer Buying Behavior On Computer Product At Kelantan
द्वारा: Abdullah, Nurshawanis
प्रकाशित: (2018)
द्वारा: Abdullah, Nurshawanis
प्रकाशित: (2018)
Consumer’s Purchase Intention For Green Label Product
द्वारा: PPSP, Pusat Pengajian Siswazah Perniagaan
प्रकाशित: (2012)
द्वारा: PPSP, Pusat Pengajian Siswazah Perniagaan
प्रकाशित: (2012)
A Study Consumers' Green Purchasing Intention
द्वारा: Cheah, Ching Mun
प्रकाशित: (2009)
द्वारा: Cheah, Ching Mun
प्रकाशित: (2009)
The determinant of buying behaviour of car's buyers in Kota Kinabalu, Sabah: mediating effects of attitude
द्वारा: Cecilia Jompiuh
प्रकाशित: (2016)
द्वारा: Cecilia Jompiuh
प्रकाशित: (2016)
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
द्वारा: Ren, Hongyan
प्रकाशित: (2009)
द्वारा: Ren, Hongyan
प्रकाशित: (2009)
Green marketing: Factors influencing consumers purchase intention
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
Factors influencing consumers' purchase intention towards online group buying websites
द्वारा: Chin, Tracie Sook Harn
प्रकाशित: (2012)
द्वारा: Chin, Tracie Sook Harn
प्रकाशित: (2012)
The relationship of proton brand personality and purchase intention with brand attitude as mediator, Kota Kinabalu consumer perspective
द्वारा: Ag. Ahmad Iskandar Abu Bakar
प्रकाशित: (2014)
द्वारा: Ag. Ahmad Iskandar Abu Bakar
प्रकाशित: (2014)
Consumers' perception toward green food consumption
द्वारा: Phuah, Kit Teng
प्रकाशित: (2012)
द्वारा: Phuah, Kit Teng
प्रकाशित: (2012)
A study on attitude and behavioural intention of Generation Y towards mobile advertising / Tredia Luara Barnabas
द्वारा: Barnabas, Tredia Luara
प्रकाशित: (2015)
द्वारा: Barnabas, Tredia Luara
प्रकाशित: (2015)
Consumers Attitude and Intention Towards Online Purchasing
द्वारा: Siti Salwani, Meor Ahmad
प्रकाशित: (2004)
द्वारा: Siti Salwani, Meor Ahmad
प्रकाशित: (2004)
Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
द्वारा: Mohd Isa, Zainora
प्रकाशित: (2013)
द्वारा: Mohd Isa, Zainora
प्रकाशित: (2013)
Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
द्वारा: Tan, Wee Lee
प्रकाशित: (2015)
द्वारा: Tan, Wee Lee
प्रकाशित: (2015)
The effects of job satisfaction, organizational justice and career development towards employee's turnover intention: an analysis among industrial and manufacturing workers in Kota Kinabalu, Sabah.
द्वारा: Mohamad Aizat Zulkafli
प्रकाशित: (2014)
द्वारा: Mohamad Aizat Zulkafli
प्रकाशित: (2014)
Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
द्वारा: Mohd Rasdi, Aikal Liyani
प्रकाशित: (2013)
द्वारा: Mohd Rasdi, Aikal Liyani
प्रकाशित: (2013)
In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
द्वारा: Hussein, Zuhal
प्रकाशित: (2011)
द्वारा: Hussein, Zuhal
प्रकाशित: (2011)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
द्वारा: Jessie James Sham
प्रकाशित: (2012)
द्वारा: Jessie James Sham
प्रकाशित: (2012)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
द्वारा: Jessie James Sham
प्रकाशित: (2012)
द्वारा: Jessie James Sham
प्रकाशित: (2012)
Factor Of Consumers Attitude Toward Mobile Advertising
द्वारा: Sea, Su Yee
प्रकाशित: (2014)
द्वारा: Sea, Su Yee
प्रकाशित: (2014)
The effects of consumption values and environmental concern on consumers' attitudes and intention towards green cars in Malaysia.
द्वारा: Alganad, Amr Mohammed Nasser
प्रकाशित: (2022)
द्वारा: Alganad, Amr Mohammed Nasser
प्रकाशित: (2022)
A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah
द्वारा: Ng, William Chung Haw
प्रकाशित: (2014)
द्वारा: Ng, William Chung Haw
प्रकाशित: (2014)
Public perception of city parks recreational benefits and usage in Kota Kinabalu green space
द्वारा: Chan, Kaede Lip Chung
प्रकाशित: (2023)
द्वारा: Chan, Kaede Lip Chung
प्रकाशित: (2023)
Consumption values, environmental concern, attitude and purchase intention in the context of green products
द्वारा: Alesia Sigang Gugkang
प्रकाशित: (2012)
द्वारा: Alesia Sigang Gugkang
प्रकाशित: (2012)
Prevalence and molecular variance of human papillomavirus among women in Kota Kinabalu, Sabah, Malaysia
द्वारा: Nur Ezzah Sainei
प्रकाशित: (2019)
द्वारा: Nur Ezzah Sainei
प्रकाशित: (2019)
समान संसाधन
-
Perception of green advertisment, attitude and purchase intention towards green product: A study of consumers in Kotakinabalu, Sabah
द्वारा: Helenah Abdul Hatta
प्रकाशित: (2014) -
The influence of consumers' perception and demographic profile on attitude towards green food and green food purchase intention
द्वारा: Chong, Yvonne Hui Kim
प्रकाशित: (2013) -
Customer perception, altitudes and purchase intention towards organic foods in Kota Kinabalu, Sabah
द्वारा: Ng, Lenny, Yee Wen
प्रकाशित: (2014) -
The influence of country image and perceived risk on consumer purchase intention on Korean brand automobiles in Kota Kinabalu, Sabah
द्वारा: Chuah, Sze Lieh
प्रकाशित: (2012) -
A Study Of Determinants Of Green Purchase Intention Towards Green Product
द्वारा: Ismail, Rasyidah
प्रकाशित: (2018)