Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu

This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area...

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Bibliographic Details
Main Author: Julius Chia @ Julius Sia
Format: Thesis
Language:English
Published: 2014
Subjects:
HD Industries. Land use. Labor
Online Access:https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf

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