Pembangunan dan pengesahan item pengukuran dalam atribut campuran pemasaran Islam

Menurut ajaran Islam, setiap perbuatan hendaklah diamalkan selaras dengan Syariah. Walaupun terdapat banyak rujukan mengenai perilaku perniagaan yang betul dalam Islam, tetapi tidak banyak yang dilakukan untuk menjelaskan secara specifik pelaksanaan strategi campuran pemasaran dari perspektif patuh...

書目詳細資料
主要作者:	Nawir Tan Hassan Tan
格式:	Thesis
語言:	英语英语
出版:	2023
主題:	HF5410-5417.5 Marketing. Distribution of products
在線閱讀:	https://eprints.ums.edu.my/id/eprint/37472/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37472/2/FULLTEXT.pdf

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