The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah

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The aim of this study is to determine the relationship between brand personality, brand attitude and purchase intention towards facial skin care products in Kota Kinabalu, Sabah. Brand Personality is the independent variable, brand attitude acts as the mediator and purchase intention is the dependen...

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التفاصيل البيبلوغرافية
المؤلف الرئيسي: Jessie James Sham
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2012
الموضوعات:
HF5410-5417.5 Marketing. Distribution of products
الوصول للمادة أونلاين:https://eprints.ums.edu.my/id/eprint/38533/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38533/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38533/
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The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah حسب Jessie James Sham

منشور في 2012
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أطروحة Restricted Universiti Malaysia Sabah

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