Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
Before the emergence of the low cost airlines, air travel is a luxury that only the corporate, business and upper-middle income segments could afford. The most significant change brought by the Malaysian low cost airlines is the creation of new market segments. The Malaysian low cost airlines have c...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2013
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| Accès en ligne: | https://eprints.ums.edu.my/id/eprint/38777/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38777/2/FULLTEXT.pdf |