Determinants of young adults' fast food purchasing intention
The purpose of this study is to examine young adults' fast food purchasing intention by using the extended theory of planned behaviour model. One of the main aims of this study is to measure the factors that constitute the development and maintenance of attitude in order to gain a better unders...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38781/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38781/2/FULLTEXT.pdf |