The effect of bloggers' recommendations on consumer purchase intention
This study is aim to examine the relationship between perceived usefulness, trustworthiness, information quality, and perceived benefit of bloggers' recommendations on consumer attitude towards bloggers' recommendation. The mediating impact of consumer attitude towards bloggers' recom...
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| 格式: | Thesis |
| 語言: | 英语 英语 |
| 出版: |
2016
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| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/38892/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38892/2/FULLTEXT.pdf |