A study factors which influence online purchase intention of online brand
The purpose of this study is to investigate the factors which influence online purchase intention of online brand. The research framework in this study was adapted and modified from Zarrad and Debabi (2012). Two criteria were opted to select respondents which were: 1) consumers who have experienced...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2013
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/44442/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44442/2/FULLTEXT.pdf |