The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context

This dissertation reports the results of the study focused on describing and understanding the determinant of brand loyalty and the mediating effect of customers' satisfaction in purchasing mobile phones. The researcher seeks to contribute to the development of a conceptual framework that integ...

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Détails bibliographiques
Auteur principal:	Siti Mardalinah Ardian Neezm
Format:	Thèse
Langue:	anglais anglais
Publié:	2010
Sujets:	HF5410-5417.5 Marketing. Distribution of products
Accès en ligne:	https://eprints.ums.edu.my/id/eprint/44475/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44475/2/FULLTEXT.pdf

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