The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context
This dissertation reports the results of the study focused on describing and understanding the determinant of brand loyalty and the mediating effect of customers' satisfaction in purchasing mobile phones. The researcher seeks to contribute to the development of a conceptual framework that integ...
| Main Author: | Siti Mardalinah Ardian Neezm |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44475/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44475/2/FULLTEXT.pdf |
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