The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context
This dissertation reports the results of the study focused on describing and understanding the determinant of brand loyalty and the mediating effect of customers' satisfaction in purchasing mobile phones. The researcher seeks to contribute to the development of a conceptual framework that integ...
| मुख्य लेखक: | Siti Mardalinah Ardian Neezm |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2010
|
| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/44475/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44475/2/FULLTEXT.pdf |
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The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
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समान संसाधन
-
The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
द्वारा: Chin, Vui Chung
प्रकाशित: (2011) -
Online brand attributes and customer loyalty intention
द्वारा: Liew, Josephine Mei Ching
प्रकाशित: (2011) -
The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah
द्वारा: Anthea Jacelyn Melanie Matanjun
प्रकाशित: (2012) -
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
द्वारा: Wan Omar, Maznah
प्रकाशित: (2008) -
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
द्वारा: Jessie James Sham
प्रकाशित: (2012)