The determinant of brand loyalty and the mediating effect of customers' satisfaction: In mobile phone context
This dissertation reports the results of the study focused on describing and understanding the determinant of brand loyalty and the mediating effect of customers' satisfaction in purchasing mobile phones. The researcher seeks to contribute to the development of a conceptual framework that integ...
| 第一著者: | Siti Mardalinah Ardian Neezm |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2010
|
| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/44475/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44475/2/FULLTEXT.pdf |
類似資料
The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
著者:: Chin, Vui Chung
出版事項: (2011)
著者:: Chin, Vui Chung
出版事項: (2011)
Online brand attributes and customer loyalty intention
著者:: Liew, Josephine Mei Ching
出版事項: (2011)
著者:: Liew, Josephine Mei Ching
出版事項: (2011)
The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah
著者:: Anthea Jacelyn Melanie Matanjun
出版事項: (2012)
著者:: Anthea Jacelyn Melanie Matanjun
出版事項: (2012)
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
著者:: Wan Omar, Maznah
出版事項: (2008)
著者:: Wan Omar, Maznah
出版事項: (2008)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
著者:: Jessie James Sham
出版事項: (2012)
著者:: Jessie James Sham
出版事項: (2012)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
著者:: Jessie James Sham
出版事項: (2012)
著者:: Jessie James Sham
出版事項: (2012)
Why customer do not buy counterfeit luxury branded product. The effect of personality, perceived quality and attitude
著者:: Nurul Adzwina Abdul Rahman Bledram
出版事項: (2011)
著者:: Nurul Adzwina Abdul Rahman Bledram
出版事項: (2011)
The effect of service quality on customer retention through customer satisfaction: The Malaysian fast food industry perspective
著者:: Damianus Aludah
出版事項: (2004)
著者:: Damianus Aludah
出版事項: (2004)
The influence of hotel restaurant antributes towards customer satisfaction and return intention
著者:: Marry Tracy anak Pawan
出版事項: (2016)
著者:: Marry Tracy anak Pawan
出版事項: (2016)
The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
著者:: Sofinah Yussoff
出版事項: (2011)
著者:: Sofinah Yussoff
出版事項: (2011)
Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
著者:: Yeoh, Ei Leen
出版事項: (2013)
著者:: Yeoh, Ei Leen
出版事項: (2013)
An evaluation of the Road Transport Department counter service towards the quality of RTD'S customers satisfaction in Kota Kinabalu
著者:: Jimmy Daukit Yangus
出版事項: (2007)
著者:: Jimmy Daukit Yangus
出版事項: (2007)
Location branding : exploring online destination image of Malaysian Borneo
著者:: Wong, Siao Fui
出版事項: (2018)
著者:: Wong, Siao Fui
出版事項: (2018)
A study factors which influence online purchase intention of online brand
著者:: Mohd Shaffran Zainal Rashid
出版事項: (2013)
著者:: Mohd Shaffran Zainal Rashid
出版事項: (2013)
Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults
著者:: Sawanah Mumin
出版事項: (2023)
著者:: Sawanah Mumin
出版事項: (2023)
The impact of consumer complaint behaviour on customer defection
著者:: Tam, Adeline Yin Ling
出版事項: (2004)
著者:: Tam, Adeline Yin Ling
出版事項: (2004)
Factors affecting women's acceptance of mobile retailing : A proposed model
著者:: Azlina Bujang
出版事項: (2017)
著者:: Azlina Bujang
出版事項: (2017)
Price, perceived value, customer satifaction and favourable repeat purchase intention of Malaysian low cost airlines
出版事項: (2013)
出版事項: (2013)
Factors contributing consumer satisfaction with community pharmacies in Kota Kinabalu, Sabah
著者:: Lee, Soo Wen
出版事項: (2011)
著者:: Lee, Soo Wen
出版事項: (2011)
Parental choice and satisfaction in private school in Karambunai electoral zone, Sabah
著者:: Poh, Thian Hui
出版事項: (2008)
著者:: Poh, Thian Hui
出版事項: (2008)
A study of the dining experience in UMS cafeteria: The satisfaction and dissatisfaction dimensions
著者:: Chia, Yueh Kong
出版事項: (2007)
著者:: Chia, Yueh Kong
出版事項: (2007)
The influence of the intensity of market competition on malaysian manufacturing companies performance: the mediating role of management accounting information
著者:: Nurfarzianie Jaafar
出版事項: (2021)
著者:: Nurfarzianie Jaafar
出版事項: (2021)
A study of tourist satisfaction using service quality dimensions for homestay ventures in Labuan
著者:: Noor Na'im Shah M.Effandy
出版事項: (2011)
著者:: Noor Na'im Shah M.Effandy
出版事項: (2011)
Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb].
著者:: Mat, Norsiah
出版事項: (2008)
著者:: Mat, Norsiah
出版事項: (2008)
Application Of Control Mechanisms On Marketing Decisions
In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
著者:: Low, Chee Kong
出版事項: (2006)
著者:: Low, Chee Kong
出版事項: (2006)
The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
著者:: Sun Yu
出版事項: (2015)
著者:: Sun Yu
出版事項: (2015)
Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb].
著者:: Abdul Qader, Iman Khalid
出版事項: (2008)
著者:: Abdul Qader, Iman Khalid
出版事項: (2008)
Explaining Malaysian homestay operators performance through resources, capabilities and social media usage
著者:: Cynthia @ Annamaria Robert Dawayan
出版事項: (2021)
著者:: Cynthia @ Annamaria Robert Dawayan
出版事項: (2021)
The impact of facebook towards the intention to register as organ donors among undergraduate students in public universities in Malaysia
著者:: Faerozh Madli
出版事項: (2021)
著者:: Faerozh Madli
出版事項: (2021)
Aplikasi model rasch dalam penilaian ciri-ciri psikometrik inventori konsep daya
著者:: Afiqah Basran
出版事項: (2021)
著者:: Afiqah Basran
出版事項: (2021)
Pembangunan dan pengesahan item pengukuran dalam atribut campuran pemasaran Islam
著者:: Nawir Tan Hassan Tan
出版事項: (2023)
著者:: Nawir Tan Hassan Tan
出版事項: (2023)
Perception of green advertisment, attitude and purchase intention towards green product: A study of consumers in Kotakinabalu, Sabah
著者:: Helenah Abdul Hatta
出版事項: (2014)
著者:: Helenah Abdul Hatta
出版事項: (2014)
The impact of sales promotion on consumer buying behaviour
著者:: Chiew, Tung Moi
出版事項: (2004)
著者:: Chiew, Tung Moi
出版事項: (2004)
The influence of product and consumer characteristics on the accepance of new seaweed food products
著者:: Lee, Yoon Ling
出版事項: (2004)
著者:: Lee, Yoon Ling
出版事項: (2004)
Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
著者:: Shirley Voo
出版事項: (2008)
著者:: Shirley Voo
出版事項: (2008)
The influence of price reduction sales on consumer intention to purchase: A case study of mega sales event in Malaysia
著者:: Azif Saad
出版事項: (2004)
著者:: Azif Saad
出版事項: (2004)
Study on consumer decision making styles in Kota Kinabalu, Sabah: Multi product analysis
著者:: Janeta Anthony @ Janet
出版事項: (2004)
著者:: Janeta Anthony @ Janet
出版事項: (2004)
The impact of consumer favourite colour on consumer choices
著者:: Funk, Debby Chi Ling
出版事項: (2004)
著者:: Funk, Debby Chi Ling
出版事項: (2004)
Factors influences consumer perceptions towards online purchase intentation: A study in Kota Kinabalu, Sabah
著者:: Stephanie Kunsiong
出版事項: (2011)
著者:: Stephanie Kunsiong
出版事項: (2011)
Consumer perceived risk and purchasing behavior toward food safety issues
著者:: Yin, Yee Wen
出版事項: (2011)
著者:: Yin, Yee Wen
出版事項: (2011)
類似資料
-
The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
著者:: Chin, Vui Chung
出版事項: (2011) -
Online brand attributes and customer loyalty intention
著者:: Liew, Josephine Mei Ching
出版事項: (2011) -
The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah
著者:: Anthea Jacelyn Melanie Matanjun
出版事項: (2012) -
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
著者:: Wan Omar, Maznah
出版事項: (2008) -
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
著者:: Jessie James Sham
出版事項: (2012)