The influence of environmental knowledge and concern on green purchase intention: The role of attitude as mediating variable
Inadequate information regarding "green purchase intention" and green behavior of Malaysian consumers have become major problems which make it difficult to local and international marketers as well as other relevant agencies to develop their business and marketing strategies. Thus, this st...
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| Format: | Thesis |
| Language: | English English |
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2011
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| Online Access: | https://eprints.ums.edu.my/id/eprint/44510/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44510/2/FULLTEXT.pdf |