The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction

Customer satisfaction is very important to ensure the provision of products and services provided to customers could achieve a satisfactory level. This is also important the context of Homestay Programme itself. Ancillary revenue generation by service provider or host family can be done by offering...

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Bibliographic Details
Main Author:	Sofinah Yussoff
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/44632/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44632/2/FULLTEXT.pdf

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