A model of guest hotel selection attributes using structural equation modeling

• Auteur principal: Siti Rozeiana Wahid
• Format: Thèse
• Langue: anglais; anglais
• Publié: 2016
• Sujets: HD28-70 Management. Industrial management
• Accès en ligne: https://eprints.ums.edu.my/id/eprint/44918/1/24%20PAGES.pdf; https://eprints.ums.edu.my/id/eprint/44918/2/FULLTEXT.pdf

This research is about investigates the hotel guests' attributes in selecting their hotel choices. The study aims to empirically test the research model of hotel selection attributes that was newly developed that could be valuable alternatives references for future researcher in alike. Previous studies has revealed that the hotel attributes such as the facilities, room and security changed constantly, and known to be meaningful attributes for hotel guest in making their hotel choices. Hence, the objective of this study is to examine and analyze the "security and safety", "promenade and comfortable", "room", "hotel facilities", "food and beverage" and "hotel's staff" as predictor to hotel guest attributes hotel. Such objective is critical in the investigation because the outcome of the study can provide meaningful understanding to hotel guest guest choices criteria. In addition, it can provide information to future research model of hotel guest's selection attributes. In the methodology, this study uses a questionnaire technique to accumulate information analysis using SPSS and SEM. This study was conducted at Kota Kinabalu, Sabah. A usable sample of 330 participants resulted with a large majority being female. Several items has been deleted due to get the model fitted. In the finding, the analysis show that the latent variables such as the Food and Beverage, Hotel Facilities, Staffs, Rooms, Safety and Security and Promenade has close relationship with the guest hotel selection when choosing a hotel. Overall, the result indicate that the model of the guest hotel selection attributes using Structural Equation Modeling are fitted and finally the study's contribution is hotelier should consider upgrading and maintaining the facilities of the rooms for example, including extra amenities in the rooms as well as maintaining cleanliness, quietness and room temperature control and for the research limitation, the current study cannot claim to be wholly conclusive as it is limited to a small size where only one part of Sabah which is in Kota Kinabalu.