The determinants of online purchase intention for personal care products: Attitude and trust as mediator
The purpose of this study is to identify the determinants of online purchase intention for personal care products. Four factors (perceived usefulness, perceived ease of use, perceived value, and perceived risk) were examined on consumers' online purchase intention for personal care products wit...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2016
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| Accès en ligne: | https://eprints.ums.edu.my/id/eprint/44931/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44931/2/FULLTEXT..pdf |