The influence of price reduction sales on consumer intention to purchase: A case study of mega sales event in Malaysia
This research is to test a model which aims to describe the extent to which consumers' intention to purchase a product is influenced by price reduction sales through product quality, price discounts, advertising for products, period of sales, frequency of sales and store attributes / selling co...
| मुख्य लेखक: | Azif Saad |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी अंग्रेज़ी |
| प्रकाशित: |
2004
|
| विषय: | |
| ऑनलाइन पहुंच: | https://eprints.ums.edu.my/id/eprint/45233/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/45233/2/FULLTEXT.pdf |
समान संसाधन
The impact of sales promotion on consumer buying behaviour
द्वारा: Chiew, Tung Moi
प्रकाशित: (2004)
द्वारा: Chiew, Tung Moi
प्रकाशित: (2004)
The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
द्वारा: Brahim Chekima
प्रकाशित: (2014)
द्वारा: Brahim Chekima
प्रकाशित: (2014)
Green marketing: Factors influencing consumers purchase intention
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013)
Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
द्वारा: Yeoh, Ei Leen
प्रकाशित: (2013)
द्वारा: Yeoh, Ei Leen
प्रकाशित: (2013)
Price, perceived value, customer satifaction and favourable repeat purchase intention of Malaysian low cost airlines
प्रकाशित: (2013)
प्रकाशित: (2013)
Factors influences consumer perceptions towards online purchase intentation: A study in Kota Kinabalu, Sabah
द्वारा: Stephanie Kunsiong
प्रकाशित: (2011)
द्वारा: Stephanie Kunsiong
प्रकाशित: (2011)
Perception of green advertisment, attitude and purchase intention towards green product: A study of consumers in Kotakinabalu, Sabah
द्वारा: Helenah Abdul Hatta
प्रकाशित: (2014)
द्वारा: Helenah Abdul Hatta
प्रकाशित: (2014)
Consumer perceived risk and purchasing behavior toward food safety issues
द्वारा: Yin, Yee Wen
प्रकाशित: (2011)
द्वारा: Yin, Yee Wen
प्रकाशित: (2011)
A study on engineers' attitude and intention to purchase counterfeit software in Sabah
द्वारा: Cheong, Kah Wei
प्रकाशित: (2010)
द्वारा: Cheong, Kah Wei
प्रकाशित: (2010)
A study factors which influence online purchase intention of online brand
द्वारा: Mohd Shaffran Zainal Rashid
प्रकाशित: (2013)
द्वारा: Mohd Shaffran Zainal Rashid
प्रकाशित: (2013)
Determinants of intention to consume towards fast food restaurant: Kentucky Fried Chicken (KFC) among consumers' at Kota Kinabalu, Sabah
द्वारा: Nur Suriayanti Gadiman
प्रकाशित: (2008)
द्वारा: Nur Suriayanti Gadiman
प्रकाशित: (2008)
Determinants of intention to use the internet for online shopping among consumers in Kota Kinabalu
द्वारा: Liew, Calvin Benjie
प्रकाशित: (2007)
द्वारा: Liew, Calvin Benjie
प्रकाशित: (2007)
Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb].
द्वारा: Abdul Qader, Iman Khalid
प्रकाशित: (2008)
द्वारा: Abdul Qader, Iman Khalid
प्रकाशित: (2008)
The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
द्वारा: Sun Yu
प्रकाशित: (2015)
द्वारा: Sun Yu
प्रकाशित: (2015)
The impact of consumer favourite colour on consumer choices
द्वारा: Funk, Debby Chi Ling
प्रकाशित: (2004)
द्वारा: Funk, Debby Chi Ling
प्रकाशित: (2004)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
द्वारा: Jessie James Sham
प्रकाशित: (2012)
द्वारा: Jessie James Sham
प्रकाशित: (2012)
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
द्वारा: Jessie James Sham
प्रकाशित: (2012)
द्वारा: Jessie James Sham
प्रकाशित: (2012)
Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah
द्वारा: Christine Julius
प्रकाशित: (2012)
द्वारा: Christine Julius
प्रकाशित: (2012)
The impact of consumer complaint behaviour on customer defection
द्वारा: Tam, Adeline Yin Ling
प्रकाशित: (2004)
द्वारा: Tam, Adeline Yin Ling
प्रकाशित: (2004)
Cross examination of influencing factors on consumer purch
द्वारा: Sohaib Chekima
प्रकाशित: (2015)
द्वारा: Sohaib Chekima
प्रकाशित: (2015)
The influence of product and consumer characteristics on the accepance of new seaweed food products
द्वारा: Lee, Yoon Ling
प्रकाशित: (2004)
द्वारा: Lee, Yoon Ling
प्रकाशित: (2004)
Consumer use of nutritional labelling: Individual characteristics, behavioural and attitudinal factors
द्वारा: Shirley Voo
प्रकाशित: (2008)
द्वारा: Shirley Voo
प्रकाशित: (2008)
Factors contributing consumer satisfaction with community pharmacies in Kota Kinabalu, Sabah
द्वारा: Lee, Soo Wen
प्रकाशित: (2011)
द्वारा: Lee, Soo Wen
प्रकाशित: (2011)
Study on consumer decision making styles in Kota Kinabalu, Sabah: Multi product analysis
द्वारा: Janeta Anthony @ Janet
प्रकाशित: (2004)
द्वारा: Janeta Anthony @ Janet
प्रकाशित: (2004)
Online brand attributes and customer loyalty intention
द्वारा: Liew, Josephine Mei Ching
प्रकाशित: (2011)
द्वारा: Liew, Josephine Mei Ching
प्रकाशित: (2011)
The influence of hotel restaurant antributes towards customer satisfaction and return intention
द्वारा: Marry Tracy anak Pawan
प्रकाशित: (2016)
द्वारा: Marry Tracy anak Pawan
प्रकाशित: (2016)
The impact of facebook towards the intention to register as organ donors among undergraduate students in public universities in Malaysia
द्वारा: Faerozh Madli
प्रकाशित: (2021)
द्वारा: Faerozh Madli
प्रकाशित: (2021)
Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults
द्वारा: Sawanah Mumin
प्रकाशित: (2023)
द्वारा: Sawanah Mumin
प्रकाशित: (2023)
The effect of service quality on customer retention through customer satisfaction: The Malaysian fast food industry perspective
द्वारा: Damianus Aludah
प्रकाशित: (2004)
द्वारा: Damianus Aludah
प्रकाशित: (2004)
Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb].
द्वारा: Mat, Norsiah
प्रकाशित: (2008)
द्वारा: Mat, Norsiah
प्रकाशित: (2008)
Application Of Control Mechanisms On Marketing Decisions
In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
द्वारा: Low, Chee Kong
प्रकाशित: (2006)
द्वारा: Low, Chee Kong
प्रकाशित: (2006)
Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
द्वारा: Wan Omar, Maznah
प्रकाशित: (2008)
द्वारा: Wan Omar, Maznah
प्रकाशित: (2008)
Explaining Malaysian homestay operators performance through resources, capabilities and social media usage
द्वारा: Cynthia @ Annamaria Robert Dawayan
प्रकाशित: (2021)
द्वारा: Cynthia @ Annamaria Robert Dawayan
प्रकाशित: (2021)
The influence of the intensity of market competition on malaysian manufacturing companies performance: the mediating role of management accounting information
द्वारा: Nurfarzianie Jaafar
प्रकाशित: (2021)
द्वारा: Nurfarzianie Jaafar
प्रकाशित: (2021)
Aplikasi model rasch dalam penilaian ciri-ciri psikometrik inventori konsep daya
द्वारा: Afiqah Basran
प्रकाशित: (2021)
द्वारा: Afiqah Basran
प्रकाशित: (2021)
Pembangunan dan pengesahan item pengukuran dalam atribut campuran pemasaran Islam
द्वारा: Nawir Tan Hassan Tan
प्रकाशित: (2023)
द्वारा: Nawir Tan Hassan Tan
प्रकाशित: (2023)
The relationship between perceived values, customer satisfaction and brand loyalty in the context of mobile service provider
द्वारा: Chin, Vui Chung
प्रकाशित: (2011)
द्वारा: Chin, Vui Chung
प्रकाशित: (2011)
A study of tourist satisfaction using service quality dimensions for homestay ventures in Labuan
द्वारा: Noor Na'im Shah M.Effandy
प्रकाशित: (2011)
द्वारा: Noor Na'im Shah M.Effandy
प्रकाशित: (2011)
The relationship between tourists' motivation and cultural and heritage attribute towards customer satisfaction
द्वारा: Sofinah Yussoff
प्रकाशित: (2011)
द्वारा: Sofinah Yussoff
प्रकाशित: (2011)
Why customer do not buy counterfeit luxury branded product. The effect of personality, perceived quality and attitude
द्वारा: Nurul Adzwina Abdul Rahman Bledram
प्रकाशित: (2011)
द्वारा: Nurul Adzwina Abdul Rahman Bledram
प्रकाशित: (2011)
समान संसाधन
-
The impact of sales promotion on consumer buying behaviour
द्वारा: Chiew, Tung Moi
प्रकाशित: (2004) -
The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
द्वारा: Brahim Chekima
प्रकाशित: (2014) -
Green marketing: Factors influencing consumers purchase intention
द्वारा: Syaidatina Akila Mohamad Azizan
प्रकाशित: (2013) -
Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
द्वारा: Yeoh, Ei Leen
प्रकाशित: (2013) -
Price, perceived value, customer satifaction and favourable repeat purchase intention of Malaysian low cost airlines
प्रकाशित: (2013)