The impact of sales promotion on consumer buying behaviour
Various sales promotional tools (promo-tools) have been employed by marketers over the years to generate sales for their offerings. The use of coupon, price discount, free sample, bonus pack, and in-store display are examples of sales promotion strategies adopted by organizations to generate product...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2004
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| 主題: | |
| オンライン･アクセス: | https://eprints.ums.edu.my/id/eprint/45234/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45234/2/FULLTEXT..pdf |