The impact of consumer complaint behaviour on customer defection

This research is done in the area of post purchase behaviour in the marketing field. This research was carried out in Kota Kinabalu, Sabah, Malaysia by collecting the primary data from bank customers. This research tries to determine if there is a relationship between customer complaint and defectio...

书目详细资料
主要作者:	Tam, Adeline Yin Ling
格式:	Thesis
语言:	英语英语
出版:	2004
主题:	HF5410-5417.5 Marketing. Distribution of products
在线阅读:	https://eprints.ums.edu.my/id/eprint/45235/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45235/2/FULLTEXT..pdf

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