Factors influencing consumers' purchase intention towards online group buying websites
This study aims to investigate the factors that will influence the consumer to purchase from online group buying websites. The objectives of this study were achieved by examining the relationship between purchase intention (dependent variable) and three variables identified as independent variabl...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6133/1/mt0000000096.pdf |