The influence of country image and perceived risk on consumer purchase intention on Korean brand automobiles in Kota Kinabalu, Sabah

The present study aims to examine the influence of country image and perceived risk on the purchase intention on Korean automobiles in Kota Kinabalu. However, the perceived risk variable was excluded after the reliability test due the measurement scale was poor in reliability. The data of this st...

書誌詳細
第一著者:	Chuah, Sze Lieh
フォーマット:	学位論文
言語:	英語
出版事項:	2012
主題:	HF Commerce
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/6135/1/mt0000000098.pdf

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