The influence of country image and perceived risk on consumer purchase intention on Korean brand automobiles in Kota Kinabalu, Sabah

The present study aims to examine the influence of country image and perceived risk on the purchase intention on Korean automobiles in Kota Kinabalu. However, the perceived risk variable was excluded after the reliability test due the measurement scale was poor in reliability. The data of this st...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Chuah, Sze Lieh
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2012
الموضوعات:	HF Commerce
الوصول للمادة أونلاين:	https://eprints.ums.edu.my/id/eprint/6135/1/mt0000000098.pdf

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