Hybrid Neural Network With K-Means For Forecasting Response Candidate In Direct Marketing

The larger Bank‘s electronic data customer provides difficulty a marketing campaign. An efficient marketing campaign is needed to promote a product and services. The predictive data mining techniques use to help a marketing analyst provide more value to their customers by the right offer because of...

詳細記述

書誌詳細

第一著者:	Ramadhan, Rakhmat Sani
フォーマット:	学位論文
言語:	英語 英語
出版事項:	UTeM 2014
主題:	Q Science (General) QA76 Computer software
オンライン･アクセス:	http://eprints.utem.edu.my/id/eprint/16255/1/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/16255/2/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing.pdf