The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals

As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Ai Peng, Chan
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: Universiti Teknikal Malaysia Melaka 2018
الموضوعات:
الوصول للمادة أونلاين:http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf
http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf