The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals

As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...

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Détails bibliographiques
Auteur principal: Ai Peng, Chan
Format: Thèse
Langue:anglais
anglais
Publié: Universiti Teknikal Malaysia Melaka 2018
Sujets:
Accès en ligne:http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf
http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf