The Customer Perception Influence The Purchase Intention Of Milo Breakfast Cereals

As what show in chapter 1,the eating habit in the recent years have changed the customer perception on breakfast cereals in Malaysia.Customer perception is very important in the purchase intention.Customer perception are considered as the perception of a customer towards a products or service includ...

全面介紹

書目詳細資料

主要作者:	Ai Peng, Chan
格式:	Thesis
語言:	英语 英语
出版:	Universiti Teknikal Malaysia Melaka 2018
主題:	H Social Sciences (General) HF Commerce
在線閱讀:	http://eprints.utem.edu.my/id/eprint/23646/2/The%20Customer%20Perception%20Influence%20The%20Purchase%20Intention%20Of%20Milo%20Breakfast%20Cereals.pdf http://eprints.utem.edu.my/id/eprint/23646/3/The%20customer%20perception%20influence%20the%20purchase%20intention%20of%20milo%20breakfast%20cereals.pdf