The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs

Information Technology (IT) plays a significant role in today’s business competition. A prominent role that is, it helps firms to manage relationships with customers effectively. Today’s online consumers have more complex needs and much higher expectations than ever before. Online business communiti...

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主要作者:	Md Nasaruddin, Nurul Hafizah
格式:	Thesis
语言:	英语 英语
出版:	2019
主题:	H Social Sciences (General) HF Commerce
在线阅读:	http://eprints.utem.edu.my/id/eprint/24653/1/The%20Influence%20Of%20Internal%20And%20External%20Forces%20In%20Adoption%20Of%20E-CRM%20In%20Melaka%20And%20Johor%20Smes.pdf http://eprints.utem.edu.my/id/eprint/24653/2/The%20Influence%20Of%20Internal%20And%20External%20Forces%20In%20Adoption%20Of%20E-CRM%20In%20Melaka%20And%20Johor%20Smes.pdf