Factors affecting customer satisfaction and retention in retail store

Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...

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主要作者:	Panirchelvam, Dinesh
格式:	Thesis
语言:	英语 英语
出版:	2021
主题:	H Social Sciences (General) HF Commerce
在线阅读:	http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf