Factors affecting customer satisfaction and retention in retail store

Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...

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Bibliographic Details
Main Author:	Panirchelvam, Dinesh
Format:	Thesis
Language:	English English
Published:	2021
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf

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