Factors affecting customer satisfaction and retention in retail store

Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Panirchelvam, Dinesh
التنسيق: أطروحة
اللغة:الإنجليزية
الإنجليزية
منشور في: 2021
الموضوعات:
الوصول للمادة أونلاين:http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf
http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf