Factors affecting customer satisfaction and retention in retail store

Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...

詳細記述

書誌詳細

第一著者:	Panirchelvam, Dinesh
フォーマット:	学位論文
言語:	英語 英語
出版事項:	2021
主題:	H Social Sciences (General) HF Commerce
オンライン･アクセス:	http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf