Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur

The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...

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Bibliographic Details
Main Author:	Afisha Syazrin, Ahmad Sunazneen
Format:	Thesis
Language:	English English English
Published:	2022
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf https://etd.uum.edu.my/10014/2/s827104_01.pdf https://etd.uum.edu.my/10014/3/s827104_02.pdf https://etd.uum.edu.my/10014/
Abstract	Abstract here

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