Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...
| Auteur principal: | Afisha Syazrin, Ahmad Sunazneen |
|---|---|
| Format: | Thèse |
| Langue: | anglais anglais anglais |
| Publié: |
2022
|
| Sujets: | |
| Accès en ligne: | https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf https://etd.uum.edu.my/10014/2/s827104_01.pdf https://etd.uum.edu.my/10014/3/s827104_02.pdf https://etd.uum.edu.my/10014/ |
| Abstract | Abstract here |
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