Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية الإنجليزية |
| منشور في: |
2022
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf https://etd.uum.edu.my/10014/2/s827104_01.pdf https://etd.uum.edu.my/10014/3/s827104_02.pdf |