The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention

Celebrity endorsement is used by businesses to attract customer attention with the intention to lead them to make a purchase. Previous studies cover various group of customers and products. The purpose of this study is to investigate the relationship between trustworthiness, congruence, likeability...

書目詳細資料
主要作者:	Cheah, Lee Suan
格式:	Dissertation
語言:	英语英语英语
出版:	2022
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/10016/1/depositpermission-not%20allow_s825373.pdf https://etd.uum.edu.my/10016/2/s825373_01.pdf https://etd.uum.edu.my/10016/3/s825373_02.pdf https://etd.uum.edu.my/10016/
Abstract	Abstract here

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